The Trotters slipped to just their fourth Barclays Premier League defeat of the season as they were beaten 1-0 by Sunderland last Saturday.
Wales international Ricketts told the club's official website: "We've not lost many games and when we have we have normally responded straight away with good performances and good results.
"That's what we need to do on Boxing Day against an in-form West Brom team that have had some outstanding results this season.
"The Reebok has been a fortress and it has been the place where we have built our season so far.
"In a way, it's important that the lads do hate the feeling of the defeat at Sunderland so that they don't want it replicated again. We've set ourselves standards and when we reach those we will win more matches than not."
Source: PA
Source: PA